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Privacy Policy

Last updated: April 9, 2026

1. Introduction

The Sports Cap ("we," "our," or "us") operates thesportscap.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our site. By using The Sports Cap, you agree to the practices described here.

2. Information We Collect

We collect information you provide directly (such as newsletter signups or personalization preferences) and information collected automatically when you visit our site, including IP address, browser type, pages visited, and time spent on pages. We use cookies and similar tracking technologies to improve your experience and serve relevant advertising.

3. How We Use Your Information

We use your information to: • Deliver and improve our sports news content • Personalize your experience (My Cap feed) • Send newsletters if you opt in • Serve advertising through Google AdSense and other partners • Analyze site traffic via Google Analytics • Respond to your questions or feedback

4. Google AdSense & Advertising

We use Google AdSense to display advertisements. Google may use cookies to serve ads based on your prior visits to our site or other sites. You can opt out of personalized advertising by visiting Google's Ads Settings at adssettings.google.com. We do not sell your personal information to third parties.

5. Google Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics collects data such as pages visited, time on site, and general location. This data is aggregated and does not identify you personally. You can opt out using the Google Analytics Opt-out Browser Add-on.

6. Cookies

We use cookies to remember your sport and team preferences, analyze traffic, and serve ads. You can control cookies through your browser settings. Disabling cookies may affect site functionality, including personalization features.

7. Third-Party Links

Our site links to third-party sports sources including ESPN, CBS Sports, Yahoo Sports, and others. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

8. Children's Privacy

The Sports Cap is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

9. Data Security

We implement reasonable security measures to protect your information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

10. Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data. California residents may have additional rights under CCPA. To exercise any rights, contact us at privacy@thesportscap.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Continued use of the site after changes constitutes acceptance.

12. Contact Us

Questions about this Privacy Policy? The Sports Cap Email: privacy@thesportscap.com Website: thesportscap.com